The Comms Accelerator
- Curriculum
- Grade
-
1
Assignment: Introduction to Communications -
2
Live Session Recording -
3
Weekly Check-inEvery week, we share the weekly check-in, a short but important reflection form that helps you pause, assess your progress, and share how you’re doing, both academically and personally.
It’s an opportunity to highlight wins, flag challenges, and let the team know if you need additional support.
Please fill the weekly check-in for the week here.
Remember, we are here to make your learning experience seamless.
-
4
Module Introduction
Welcome to the Content Creation and Storytelling module!
-
5
Class Exercise: Write a paragraph on one of the most exciting events in your life.
-
6
The Basic Writing Structure
-
7
Types of Writing
-
8
The Anatomy of a Great Write-up
-
9
Writing Sentences and Paragraphs
-
10
Forms of Content Creation
-
11
Content Creation for Various Platforms
-
12
Class Quiz -
13
Module Conclusion
-
14
Assignment: Content Creation and Storytelling
-
15
Live Session Recording
-
16
Weekly Check-in
Every week, we share the weekly check-in, a short but important reflection form that helps you pause, assess your progress, and share how you’re doing, both academically and personally.
It’s an opportunity to highlight wins, flag challenges, and let the team know if you need additional support.
Please fill the weekly check-in for the week here.
Remember, we are here to make your learning experience seamless.
-
17
Introduction
Welcome to the Branding & Brand Management module!
-
18
Introduction to Branding
-
19
Branding Terms- Part 1
-
20
Branding Terms- Part 2
-
21
Creating and Implementing Your Brand Strategy
-
22
Integrated Marketing Communication
-
23
Building Brand Equity
-
24
Building Your Brand Reputation
-
25
Conclusion
-
26
Weekly Check-in
Every week, we share the weekly check-in, a short but important reflection form that helps you pause, assess your progress, and share how you’re doing, both academically and personally.
It’s an opportunity to highlight wins, flag challenges, and let the team know if you need additional support.
Please fill the weekly check-in for the week here.
Remember, we are here to make your learning experience seamless.
-
27
Assignment: Branding and Brand Management
-
28
Live Session Recording
-
29
Q&A: Branding and Brand Management
-
30
Additional Resources
We've assembled 5 tools, more tips, and the templates you need to
build a brand from the ground up. Work through each step in order,
jump to the issue you need to solve, or sift through this toolkit as
you need! Of course, we recommend the order we've set out, but
regardless, we hope this toolkit helps.
-
31
Introduction
Welcome to the Public Relations module!
-
32
Introduction to Public Relations
-
33
Stakeholder Engagement & Management
-
34
Developing a Strategic PR Plan
-
35
Media Relations Techniques
-
36
Crisis Communications
-
37
Media Monitoring & Online Reputation Management
-
38
Conclusion
-
39
Assignment: Public Relations
-
40
Live Session Recording
-
41
Weekly Check-in
Every week, we share the weekly check-in, a short but important reflection form that helps you pause, assess your progress, and share how you’re doing, both academically and personally.
It’s an opportunity to highlight wins, flag challenges, and let the team know if you need additional support.
Please fill the weekly check-in for the week here.
Remember, we are here to make your learning experience seamless.
-
42
Additional Resources
-
43
Introduction
Welcome to the Advertising module!
-
44
Introduction to Advertising
-
45
Advertising Funnel
-
46
Principle of Effective Marketing
-
47
Types of Advertising
-
48
Creating an Ad Campaign
-
49
Case Study 1: Creating an Ad Campaign
-
50
Case Study 2: Creating an Ad Campaign
-
51
Understanding Metrics
-
52
Legal & Ethical Advertising Consideration
-
53
Advertising Assignment
-
54
Conclusion
This module has equipped you with the essential skills to create, manage, and evaluate advertising campaigns across various platforms. You’ve gained hands-on experience in using advertising tools, analyzing audience behaviour, and applying creative strategies that resonate with your target audience. Use this knowledge to drive brand growth, engage audiences, and stand out in the competitive marketplace.
-
55
Weekly Check-in
Every week, we share the weekly check-in, a short but important reflection form that helps you pause, assess your progress, and share how you’re doing, both academically and personally.
It’s an opportunity to highlight wins, flag challenges, and let the team know if you need additional support.
Please fill the weekly check-in for the week here: https://forms.gle/Ck78fUDZdczt3WKx7
Remember, we are here to make your learning experience seamless.
-
56
Live Session Recording
-
57
Additional Resources
-
58
Introduction to Social Media Management
-
59
Choosing The Right Social Media Strategy
-
60
Creating a Strong Social Media Strategy
-
61
Engagement Strategy and Community Building
-
62
Analyzing Social Media Metrics and Performance
-
63
Practical Strategies for Social Media Growth
-
64
Conclusion
-
65
Social Media Management Assignment
-
66
Weekly Check-in
Every week, we share the weekly check-in, a short but important reflection form that helps you pause, assess your progress, and share how you’re doing, both academically and personally.
It’s an opportunity to highlight wins, flag challenges, and let the team know if you need additional support.
Please fill the weekly check-in for the week here.
Remember, we are here to make your learning experience seamless.
-
67
Live Session Recording
-
68
Additional Resources
-
69
Introduction
-
70
Introduction to Effective Presentation
-
71
Understanding Your Audience
-
72
Structuring Your Presentation: Introduction, Body & Conclusion
-
73
Designing Visual Aids
-
74
Public Speaking Techniques
-
75
Using Presentation Tools and Technology
-
76
Cultural Sensitivity and Adaptation in Presentation
-
77
Conclusion
-
78
Design Assignment
-
79
Live Session Recording
-
80
Weekly Check-in
Every week, we share the weekly check-in, a short but important reflection form that helps you pause, assess your progress, and share how you’re doing, both academically and personally.
It’s an opportunity to highlight wins, flag challenges, and let the team know if you need additional support.
Please fill the weekly check-in for the week here.
Remember, we are here to make your learning experience seamless.
-
81
Introduction
Welcome to the module on Positioning Yourself for Jobs in Communications!
-
82
Self-Assessment and Personal Branding
-
83
Resume and Cover Letter Development
-
84
Networking and Relationship Building
-
85
LinkedIn Optimization
-
86
Interview Preparation Techniques
-
87
Career Planning and Strategy
-
88
Professional Portfolio Development
-
89
CV & Resume Submission
-
90
Capstone Project
This capstone project is your final task for The Comms Accelerator Course, designed to bring together the knowledge and skills you’ve gained throughout the program. By the end of this project, you will have developed a complete communications strategy for a brand, one that demonstrates your ability to plan, create, and execute impactful campaigns.
This is your moment to shine, showcase your best ideas, and step confidently into your future in communications. Let’s get started!
-
91
Capstone Project